SMU | World Changers Shaped Here

Cox School of Business

Evening Class Visit: Advanced Product & Brand Management

Tuesday, November 10, 2026 at 6:00 PM until 9:45 PMCentral Standard Time UTC -06:00


David B. Miller Business Quadrangle
6214 Bishop Blvd
Dallas, TX 75205
United States

Experience an SMU Cox MBA Class 

Sit in on a live MBA class and experience the learning environment firsthand! Before class, you'll connect with a member of our admissions team or a current student ambassador to ask questions, hear about the student experience, and learn more about the program. We look forward to welcoming you to campus!
Faculty: Radhika Zaveri

About the Course

Focuses on strategic issues and decisions germane to the management of consumer products and brands. Includes product market structure, category management, product life cycle and product line strategy, brand equity, brand growth strategies, and financial valuation of brands. Integrates lecture, discussion, and case analysis, with a focus on student case presentations.

Registration is no longer available because the registration capacity has been exceeded.