Evening Class Visit: Digital & Social Media Marketing

Join us for an evening class visit at SMU Cox!

Sit in on a live MBA class and experience the learning environment firsthand! Before class, you'll connect with a member of our admissions team or a current student ambassador to ask questions, hear about the student experience, and learn more about the program. We look forward to welcoming you to campus!

Faculty Member: Dr. Venky Shankar

Course Description: 

Explores ways to strategically think about, understand, and apply digital and social media marketing principles. Students are exposed to a variety of digital marketing problems, topics, issues, and analytics methods. Students are given opportunities to apply what they have learned and are encouraged to think and act like digital and social media marketing decision-makers. The topics range from digital vision to digital implementation. The course covers the key aspects of digital marketing, including digital business models, digital channels, digital marketing communication, social media marketing, influencer marketing, and artificial intelligence