Evening Class Visit: International Corporate Strategy

Join us for an evening class visit at SMU Cox!

Sit in on a live MBA class and experience the learning environment firsthand! Before class, you'll connect with a member of our admissions team or a current student ambassador to ask questions, hear about the student experience, and learn more about the program. We look forward to welcoming you to campus!

Faculty Member: Dr. Helmuth Ludwig

Course Description: 

Explores a range of issues faced by global multibusiness firms from the perspective of a senior executive (group level) in a multinational firm, with a focus on the effects of decisions on mid- and lower-level managers. Possible topics include 1) product diversification and the rollout of new products across regions; 2) entry and exit strategies for emerging and developed markets; 3) the development of global infrastructure (HR, IT, legal, and administrative structure) to support the operating value chain; 4) the use and misuse of conflicts among regional, product, and functional interests within the firm; and 5) tools for evaluating business unit performance across diverse regions and the stages of industry and product life cycles. Additional possible topics include the engagement of management consultants, strategy implementation, and the nuances of management development in a global firm.