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Cox School of Business

Evening Class Visit: Advanced Product & Brand Management

Thursday, July 23, 2026 at 6:00 PM until 9:45 PMCentral Daylight Time UTC -05:00


David B. Miller Business Quadrangle
6214 Bishop Blvd
Dallas, TX 75205
United States

Join us for an evening class visit at SMU Cox!

Sit in on a live MBA class and experience the learning environment firsthand! Before class, you'll connect with a member of our admissions team or a current student ambassador to ask questions, hear about the student experience, and learn more about the program. We look forward to welcoming you to campus!

Faculty Member: Radhika Zaveri

Course Description: 

Focuses on strategic issues and decisions germane to the management of consumer products and brands. Includes product market structure, category management, product life cycle and product line strategy, brand equity, brand growth strategies, and financial valuation of brands. Integrates lecture, discussion, and case analysis, with a focus on student case presentations.
Thank you for your interest in the Cox School of Business. Please fill out the form below to help us learn more about you before your class visit.
 
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