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Cox School of Business

Daytime Campus Visit: Entrepreneurial AI Strategy

Monday, November 16, 2026 at 1:30 PM until 4:00 PMCentral Standard Time UTC -06:00


David B. Miller Business Quadrangle
6214 Bishop Blvd
Dallas, TX 75205
United States

Experience an SMU Cox MBA Class

Sit in on a live MBA class and experience the learning environment firsthand! Before class, you'll connect with a member of our admissions team or a current student ambassador to ask questions, hear about the student experience, and learn more about the program. We look forward to welcoming you to campus!
Faculty: Dr. Helmuth Lugwig

About the Course

Focuses on discovering and vetting good entrepreneurial opportunities with a special focus on AI-driven ventures, followed by the development, founding, financing, and operational issues of implementing those opportunities. Enables students to apply all the skills they have learned thus far in the program to various entrepreneurial opportunities, including “intrapreneurship” (AI entrepreneurial opportunities within a larger company). Students are asked to assume the role of an entrepreneur attempting to discover, find, finance, and grow a venture using and/or developing AI tools. Emphasis is placed on understanding the dynamics of a situation and recommending a strategy that considers the resources at the entrepreneur’s disposal. The course uses a blend of cases, readings, and external speakers.

A campus visit day consists of:

1:30 PM – 2:00 PMMeet and greet with Cox Graduate Admissions
2:00 PM – 3:30 PMSit in on a live class
3:30 PM – 4:00 PMQ&A and tour of the David B. Miller Quadrangle
Thank you for your interest in the Cox School of Business. Please fill out the form below to help us learn more about you before your campus visit. 
 
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Optional Lunch or Coffee with a Student Ambassador
Your campus visit will begin with a Meet and Greet in the Cox Graduate Admissions Office. If you have the flexibility to come to campus earlier or stay later, you may select between an optional lunch or coffee chat with a current student, based on availability. If interested, select one option below, and a member of our team will reach out to you to confirm details about your visit and ambassador. 
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