SMU | World Changers Shaped Here

Cox School of Business

Evening Class Visit: AI Applications in Marketing

Wednesday, November 4, 2026 at 6:00 PM until 9:45 PMCentral Standard Time UTC -06:00


David B. Miller Business Quadrangle
6214 Bishop Blvd
Dallas, TX 75205
United States

Experience an SMU Cox MBA Class 

Sit in on a live MBA class and experience the learning environment firsthand! Before class, you'll connect with a member of our admissions team or a current student ambassador to ask questions, hear about the student experience, and learn more about the program. We look forward to welcoming you to campus!
Faculty: Dr. Venky Shankar

About the Course

Introduces students to artificial intelligence (AI) technologies and examines their impact on the marketing landscape. Emphasizing core marketing principles, the course explores how AI enablement—such as machine learning, neural networks, and generative models—drives the tools and strategies used in contemporary marketing. Students explore the ways in which AI gathers and analyzes data, delivers personalized advertising and recommendations, automates routine marketing tasks, and produces rapid insights.
The course highlights real-world examples, including Sephora's use of an AI-driven virtual artist and chatbot experience that contributed to the company's online sales growth from approximately $580 million in 2016 to over $3 billion by 2024. The course offers hands-on experience with AI tools relevant to research, analysis, and marketing innovation. Additionally, the course addresses the critical risks, ethical challenges, and governance issues associated with the use of AI in marketing.

Registration is no longer available because the registration deadline has passed.