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Cox School of Business

Executive MBA Open House and Class Visit: Customer Experience and Engagement

Friday, October 24, 2025 at 7:30 AM until 11:00 AMCentral Daylight Time UTC -05:00


James M. Collins Executive Education Center
3150 Binkley Avenue
Dallas, TX 75205
United States

Class: Customer Experience and Engagement 
Faculty: Marci Armstrong

Explores the concepts of customer engagement (CE) and customer experience (CX) and why they are important through a series of C-level corporate speakers who introduce the latest strategic thinking and best practices from their companies. 

Agenda: 

7:30 - 8:00 AM  Breakfast with current EMBA students (Collins   Center)
8:00-9:30 AM Class Visit (Collins 100)
9:30-11:00 AM  Optional EMBA Info Session and Q&A with EMBA   Alumni

Once you register, you will be sent directions and a parking pass.

For questions, reach out to Jamie Fuller at jafuller@smu.edu.

This is an in-person event held on the SMU campus in Dallas, Texas. Please complete the form to register if you will be able to attend this event in person. For other admissions events, see Cox Graduate Admissions Events..
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